W.O.K.E

The One Show Young Ones competition asked students to come up with a social initiative for the brand Partners Global, that would promote unity and peace through partnership.

OUR INSIGHT: People aren’t born racist and prejudiced. It’s learned as we grow up, and children are a lot more perceptive than we think.
OUR SOLUTION: World's Organization of Kids' Education (W.O.K.E.) — An educational resource and program that connects kids from different cultures, social backgrounds, and ethnicity to promote conversation and better understanding of each other.

Print:

(click logo above for a live prototype.)

CW: Eduardo Zighelboim
AD: Jenny Kim