OMNIAN MUSIC GROUP

I led social strategy, audience development, influencer campaigns, and digital creative for Omnian Music Group, a record label group comprising of Captured Tracks, Sinderlyn, 2MR.

I worked on album campaigns across all three labels developing full-funnel digital rollouts, interactive activations, short-form video content, and influencer partnerships for artists including Mac DeMarco, The Lemon Twigs, Wild Nothing, Juan Wauters, Molly Burch, Kedr Livanskiy, and many more.

During my time there, I grew the Captured Tracks Instagram page from 67k → 126k followers and increased their TikTok audience from 12k → 30k followers while developing multi-platform creative that supported artists across the roster.