WHOOP RESTolutions

WHOOP is a wearable fit-tech brand that tracks your recovery and performance, not your steps. 

THE BRIEF

WHOOP needs awareness of its 3.0 product ahead of 2020.​

Insight: People tend to think hustling day and night is the only way to get what you need in this life, particularly in the new year. Turns out, your body disagrees. WHOOP’s message for the new year: Success starts with rest.

Our Idea: Resolutions are canceled. Introducing WHOOP’s Restolutions: where influencers across fitness and business parallels pledge to rest in order to reach their goals this year, with additional promotion from morning business newsletters like Morning Brew.​

What we made:

Each partner was chosen for their identities as social performers, including:

Leandra Cohen (founder of Man Repeller), Sarah Larson Levy (founder of Y7) Elaine Welteroth (editor in chief at Teen Vogue), Brandon Dun (Bleacher Report influencer) John Seymour (founder of Sweet Chick), John Henry (financial investor), and more.

RESULT:

Increased awareness. Introduced multiple new communities to WHOOP.