VENMO CARD NBA
Venmo is a digital wallet that lets you send, receive and share payments from friends.
THE BRIEF
Venmo has just released their first card program, and needs to get the word out.
Insight: Venmo Card unlocks balance for young people, so we wanted Venmo to reach them when that balance most exciting by showing up after big moments of togetherness. We also noticed that people who use Venmo over index on watching sports. We recommended Venmo to invest in the NBA players and make those together-moments even bigger and better.
Our Idea: NBA players showcase the card in all aspects.
Getting the card, choosing the color, using it for themselves and using it with friends.
What we made.
Wrote and directed these organic IG posts with NBA stars Deandre Jordan, Kemba Walker and Spencer Dinwiddie.
RESULT:
Drove awareness and cool factor for the brand.